I think my most serious project so far. Having to design a new logo for a institution - technical school.
I took it very serious and with great honor.
The idea of the logo is having the main letters Professional Technical School in bulgarian (ÐŸÐ¢Ð“) and transform them in a maze, labyrinth. Having in mind that the labyrinth is a metaphor for life's journey. It is an excellent tool for self-discovery.
The logo shows the labyrinth as a learning process - interesting, difficult, challenging, educational.
For the complete brand book I made all kinds of print materials and uniforms.