Kiril Semkov

Different logo

project: project: personal


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About project

This was a logo for hi-class taxi service for business men. The used cars would be "Tesla". So my logo proposal was: Reflecting the “R” as to saying “DIFFERENT”. In combination with the also reflected “E” the two letters form a power plug as a hidden symbol for energy efficient service that “Different” delivers. Uniting them in a circle gives them a completed look and a hint of trademark. They liked the idea of the hidden power plug, but they didn't like big and reflected R. And as far as I know the taxi project was frozen.

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