Kiril Semkov

Londar ltd brand book

project: personal


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About project

This is a full brand book of a company for many things. The owners are two brothers and some of my best friends. Their names are Aleksandar and Ivaylo. Aleksandar is an interior designer and designes apartments, buildings, offices etc. Ivaylo is an engenieer mechanic, he works on cars, he is the god of car electricity, audio, lights, etc. They came up with the name using their last letters. It became the name "Londar" which in bulgarian is pronounced and sounds like "Wonder" as in miracle. I wondered what should the logo say? It has to explain where it comes from, what's the idea behind it. So I used those last letters, right aligned because we write from left to right and the lest letter should be at the right side. The accent comes down to the dash. It hints that the logotype is one word in two lines.Osmrtnicama basmrtovnice

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